Towie star forced to shut down brand loved by A-listers as company goes into liquidation
FORMER Towie star Jake Hall has been forced to shut down his well-loved clothing brand, Prevu.
Jake, 29, has been left devastated by the news as years of hard work crumbled and the company went into liquidation.
The brand was acquired by Frasers Group but soon struggled and Jake has now launched a new line of clothing.
Prevu was hugely popular amongst A-lists stars and has been worn by the England football team, Bella Hadid, the Beckham boys and even Hollywood star Matthew McConaughey.
At one point Jake was thought to be worth £5million off the back of his brand, but in 2020 he owed over £1million to creditors.
Speaking in the past about how being on reality TV impacted his business, Jake said: "It's been amazing really. I've got a clothing brand, well two clothing brands, so it's been amazing exposure for me getting it out there to everyone.
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"The privacy part is quite difficult because everyone knows your life within days of being in the show. It is a bit different, but I like it, it's been great."
Jake is now concentrating on his new company – By Jake Hall – promising unisex styles in the coming months.
An insider said: “Jake has worked so hard on his brand, it was such a shame when it all collapsed but he’s promising to be back bigger and better than ever before.
“His loyal fans already can’t wait to get their hands on his new clothes and celebs are lining up to be the first to wear his designs.”
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Jake rose to fame when he appeared on Towie and dated Chloe Lewis, before quitting in 2016.
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